perspective matters
Today, Urban Theory is the most followed dancer collective in the world, with a community of 23 million followers and 5 billion views on platforms.
They have performed on numerous international stages such as Eurovision, Sanremo Festival and Jimmy Fallon, and this year as special guests at the finals of the acclaimed “World Of Dance” competition in Los Angeles as artists who continue to revolutionize and
influence the world of dance by taking it to the next level.
"Perspective matters" is their motto: in a reality in which we build our dreams on what already resembles us, not being afraid of what is different and making it our own opens the doors to innovation. The six artists use their differences as a strength to create that synergy and cohesion between the parts which makes them strong precisely because they are complementary.
The moment the walls between the physical and digital worlds and between art and the universes from which it draws inspiration collapse; reality comes to life through their hands, indistinct protagonists of live performances and artistic productions.
Urban Theory, through tutting, a discipline that distinguishes them and is renowned for its
illusory movements of hands, arms and body, therefore become spokespersons for the importance of changing perspective when faced with limits, in search of a new concept of perfection, which has as its foundation the fusion of diversity and aims to renew itself without necessarily imposing a goal.
Urban Theory today is a company and Creative Company, with its own production studio that deals with multimedia projects, live events and new forms of entertainment all over the world. Our reality stands out for its high adaptability and quality in taking care of every artistic aspect of a physical and digital idea.
CREATIVE COMPANY
MOST VIRAL VIDEOS
The pandemic blocks the world of entertainment: new opportunities arise from seemingly insurmountable obstacles. The six dancers meet Michele who initially becomes the group's manager and with him a new multimedia project takes shape. Social media becomes the means to create a different perspective of communication and our audience expands to millions of people.
CONTENT GOES VIRAL
After representing Italy at the Hip Hop International Contest in Arizona, the crew obtained the Golden Buzzer from Federica Pellegrini at Italia's Got Talent and shortly thereafter came the call from Fiorello to take part as a dance troupe for the launch of VivaRai Play .
THE BEGINNING
