what we do
what we do
In 2019, the Urban Theory won the Golden Buzzer on Italia's Got Talent, achieving immediate success. Shortly after, they were invited as guests on The Tonight Show Starring Jimmy Fallon, one of the most famous television shows in the world.
In 2021, they performed on the stage of the Sanremo Festival final, establishing themselves as national level artists. The following year, they inaugurated Gitex Dubai 2022, an important international technology and innovation fair.
Their talent was also requested for the launch of the new Alpine Formula 1 car and for the "City of Paris" event organized on the Eiffel Tower, both in 2022.
Furthermore, they created customized shows for the premieres of the Disney films "Shang-Chi" and Avatar 2, confirming their collaboration with the well-known brand.
Their performances and collaborations with various established companies confirm them as highly successful and relevant artists in the international scene.
events
Urban Theory have revolutionized the artistic panorama of television and live performances with their choreographies.
Their experience includes choreographic direction with the involvement of numerous dance troupes of Eurovision 2022, alongside Laura Pausini, the shows of the 2021 and 2023 Italian Cup finals, and the Flashmob w/ The Mall, for the Sanremo Festival 2023.
They are invited as guests on the Saturday Night Show program on ITV in 2024 to artistic direct the final performance together with Ant&Dec and Becky Hill; and in “Sekai no hate made itteq: let's challenge the world” together with the duo “Gambareruya" they also land in Japan, with their performances characterized by a mix of energy and choreographic precision, which makes them memorable both on small and on ;big screen.
artistic direction
The Urban Theory are known for their high-quality digital content and for revolutionizing music videos, commercials and multimedia projects, from concept and choreography creation to music production.
In addition to collaborating with brands such as Samsung, Sony Music, Coca Cola, Disney and Alpine Realut, they create themed videos in which location, music and dance are perfectly combined to bring to life the magic that distinguishes them.
production
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